Comments on: The PlayStation phone that never was: Sony Ericsson Aino

By: Anonymous

Anonymous — Mon, 06 Jun 2011 07:50:00 +0000

This article was written two years before the Xperia Play was announced!

By: Sony ericsson xperia arc x12

Sony ericsson xperia arc x12 — Sat, 04 Jun 2011 08:15:00 +0000

why not sony ericsson xperia play?

By: some guy

some guy — Mon, 01 Jun 2009 07:36:21 +0000

knuckleblur: It’s not a walkman phone, but all Entertainment Unlimited phones get the Walkman player software.

SE brands their music oriented phones as Walkmans and the camera oriented ones as Cybershots. The E-U phones are supposed to sit higher than those two.

By: Knuckleblur

Knuckleblur — Mon, 01 Jun 2009 05:48:06 +0000

Well I just looked at all the pics, and can’t see Walkman logo anywhere. So is it a walkman phone or not? I don’t understand why Sony makes some phones walkman and other phones not. Doesn’t make sense.

By: some guy

some guy — Mon, 01 Jun 2009 02:35:33 +0000

If you had done the research as you claimed, then you’d have noticed that version 4 of the Walkman player, yes BRANDED; debuted on these handsets.

By: lunacy booth

lunacy booth — Sat, 30 May 2009 09:22:31 +0000

SE stated last week that the Cybershot and Walkman brands would be “downgraded” to pre-pay handsets (in the UK at least)while the flagship models would be marketed under the Entertainment Unlimited brand.

I agree with you though that the marketing of the EU brand seems to of gone AWOL somewhere!

By: James Holland

James Holland — Fri, 29 May 2009 13:58:30 +0000

Thanks for the comment. I’m intrigued to see you find it entirely normal that three flagship phones were launched, one with the best camera Sony Ericsson’s ever made, one with unparalleled media skills and one with new gaming technology… and not a single mention was made of Walkman, Cyber-Shot or PlayStation. It struck us as a glaring omission. “Entertainment Unlimited” is a Sony Ericsson phrase, and not one they’ve done a good job of shouting about. There’s no physical Entertainment Unlimited branding on these devices, or on the promotional material we saw. Personally, I think it speaks volumes that the main Sony brands were absent from the launch. Oh, and rather than missing the Yari, we spent quite a bit of time with it yesterday too. The photos are here: http://www.electricpig.co.uk/2009/05/28/sony-ericsson-yari-hands-on/

By: some guy

some guy — Fri, 29 May 2009 09:59:53 +0000

“here’s no Walkman, Cybershot or PlayStation branding anywhere. Are the rumours true? Is Sony distancing itself from its mobile-making partner?”

It’s because you haven’t done your research. Entertainment Unlimited devices are a brand unto themselves and are not part of the Walkman or Cybershot lineup. Also, this is meant to be a media phone, not a gaming one. You guys missed the Yari or something?

Poor journalism makes baby Jesus cry.