Google has turned to traditional TV advertising for the first time to promote its web browser Chrome, as it struggles to tempt web adventurers away from Internet Explorer and Firefox.
As the world’s biggest online advertising network, you might think Google doesn’t need TV to promote its applications, but the search giant has just begun airing its first TV spots for Google Chrome, a quirky animation involving the Chrome logo playing wallbreaker in a child’s playset made by a Google Japan employee.
Google Chrome launched in September to much applause, and has since proven to be a serious rival to the most popular browsers in an international hacking contest, but has failed to make headway against Microsoft and Mozilla, with just 1.4% of internet users on Google Chrome compared to 66% on IE and 22% on Firefox according to Net Applications stats.
Google has booked the ad through its own TV Ads service, according to the division’s director, Mike Steib, so it looks like the company is trying to promote two birds with one stone, as the service has garnered little coverage until now.
The Google Chrome ad began airing in the US over the weekend, but you can see it right now in the video below.
Out Now | £free | Google (Via The Telegraph)
