Apple’s iPhone OS has overtaken Symbian as the most commonly detected mobile operating system on the web, according to advertisers. It seems Apple’s taken a big chunk out of the competition, despite selling fewer phones. How has it managed that? Read on to find out.
The iPhone is now responsible for 38% of all mobile web traffic picked up by mobile advertising company Admob. It’s enough to edge out the Symbian OS that powers Nokia’s range of handsets, with 37% of web hits.
This shouldn’t be taken to mean that the iPhone device itself represents 38% of the mobile phone market – far from it. Symbian handsets make up about 47% of the smartphone market, with the iPhone around a quarter of that.
No, with that kind of disparity, this has to be about how it feels to use the mobile web. Although most Symbian phones can offer a web browsing experience, it seems that many more iPhone owners want to actually use the internet from their mobile.
This may change as Nokia brings out more devices like the 5800 XpressMusic that offer similar touch interfaces to the iPhone, but for now it seems as though Apple owns the mobile web.
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