Sony’s head of hardware marketing, John Koller, has served Microsoft a verbal battery, accusing the rival console maker of writing cheques to cover up its lack of confidence in its first-party game line-up. Koller‘s reasoning is that Microsoft pays out for exclusives like The Lost and Damned because it doesn’t feel its own games can cut the mustard.

“We don’t feel the need to write cheques necessarily with every publisher, like they did with the Lost and Damned and some other titles, because we feel very strongly in our first-party line-up,” Koller told GDC last month.

It’s fighting talk, but where does it leave gamers? When it comes to buying full-game exclusivity, we can’t this kind of squabbling making much of a difference. No one ever said all games had to be multiplatform unless they were made by a studio owned by the console maker. We doubt Sony will be able to shame developers (*cough* Valve *cough*) and publishers into supporting the PS3 as well as the Xbox 360. It’ll always be a business decision.

However, we do feel strongly about the recent surge of DLC exclusivity. The Lost and Damned is the prime example, and there are also the two Fallout 3 downloadable content packs to consider. Supporting one console versus another for extra content feels like the developer is waving two fingers at half its fans.

The decision to buy DLC comes a lot further down the line down the line than the decision to by either a PS3 or Xbox 360. So if Microsoft has paid for DLC exclusivity, then the PlayStation players are going to miss out. But one thing they certainly are not going to do is rush out and buy a new console and another copy of the game just to get at it. It undermines the game, not the console.

Who knows – maybe Koller’s statement, coupled with the slowly rising PS3 market share, will cause publishers and developers to think twice when it comes to exclusivity. Meanwhile, Microsoft’s decision to extend warranties on Xbox 360 consoles might be making the Redmond chequebook feel a little bit lighter in the forthcoming months.

(via VG247)

  • Simon

    Sony are the smart guys here, over the last few generations, they have been buying studios, rather than writing cheques for game exclusivity.

    If you look at the list of Sony 1st party studios, it’s VERY impressive, as is the game list.

    If you want an example. GTA IV 360 DLC cost Microsoft $50m

    Sony paid $33m for Evolution (makers of Motorstorm franchise, whill will continuet to pay dividents.

    I would bet money Sony has sold more copies of Motorstorm, Motorstorm Pacific Rift and the PSP title they did, than Microsoft sold GTA IV DLC.

  • Firemyst

    Yes, I’m sure that the Squaresoft stock that Sony bought for Final Fantasy exclusives came cheap…

    Sony is upset because they can no longer afford to do exactly what they accuse Microsoft of doing. Hypocrites to the end.

  • Mark

    Firemyst, you don’t get it, whilst Microsoft are locking up DLC titles with a chequebook, Sony are buying studios with their chequebook.

    h do you think there are SO many excellent PS3 exclusives already out and coming in 2009, and Xbox has well…. Halo and GTA IV DLC….

    Sony is spending their money much more wisely, they have 3 console generations of studios they have acquired, Microsoft are just buying odds and ends.

  • Mark

    Sony have shifted more than 4x the number of FULL price games than microsoft has shifted in DLC, and Evolution cost them $20m less…

    (Motorstorm = 3m, Pacific Rift = 1m, Acrtic St0rm = ???)

    GTA IV = less than a million. And it’s only timed exclusivity anyway, it will eventually make it to PS3.

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