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The Nintendo Wii costs 45 per cent less to manufacture than it did when it launched in 2006, according to Credit Suisse analyst Koya Tabata. But Nintendo have denied that that allows it any leeway for a price cut.

Nintendo’s price for it Wii console has, in recent times, gone up for the trade. This is because, the company claims, of the falling value of the pound. And Screen Digest analyst said: “The effect of a cut in manufacturing costs hasn’t exactly shown up in Nintendo’s recent financial results.”

A Nintendo spokesperson also told Edge Magazine that the decision to raise trade costs of its Wii console was “regardless of the cost price of manufacture” but entirely based on the “severe depreciation of the pound”. In other words – don’t expect a price cut for the Nintendo Wii in the UK any time soon!

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