IKEA is teasing eco-fans with the IKEA Leko, its concept car set to be unveiled on March 31. But are the Swedes about to get into the auto industry, or does the proximity to April Fools Day mean this has hoax carved into the plywood? Read on for all the details, and absolutely no jokes about flat-packed cars.
Head on over to the IKEA concept car website, and you’ll find a French chap purporting to be the designer of the IKEA Leko, touting its modular design and World Wildlife Fund backing.
We’re not entirely sure how the IKEA Leko concept car could be especially eco-friendly, unless IKEA has invented a way to power cars with meatballs, so we’re going to go ahead and label the IKEA Leko concept car as a marketing gimmick.
We’ll see if our views on the French sense of humour are backed up when the IKEA Leko concept car is outed publicly on March 31, so be sure to check back then.
Out March 31 | £TBC | IKEA