It’s taken a while, but music labels are finally catching on to this “Internet” lark. First they ditched DRM, and now they’re using technology to recommend music, just like Last.fm has been doing for years.
EMI’s just launched its own music service at EMI.com, dishing up streaming tracks and videos, as well as letting visitors create playlists and fan profiles.
But it’s not just a shop window for EMI’s artists. There’ll also be embeddable widgets that can be placed on blogs, MySpace pages, or anywhere you see fit really, instantly adding music from EMI’s back catalogue.
7digital is behind the new site, which EMI says “is all about bringing you closer to the music and the music makers… we see it as more of a journey than a destination, so we will be continually updating the site with improved functionality and new features. Please bear with us, we are in beta, and don’t forget to give us your feedback.”
You heard ‘em, get yourself over to EMI.com now… or maybe you’d prefer to stick with Last.fm.
Out now | £free | EMI (via Distorted Loop)
