It’s taken a while, but music labels are finally catching on to this “Internet” lark. First they ditched DRM, and now they’re using technology to recommend music, just like Last.fm has been doing for years.
EMI’s just launched its own music service at EMI.com, dishing up streaming tracks and videos, as well as letting visitors create playlists and fan profiles.
But it’s not just a shop window for EMI’s artists. There’ll also be embeddable widgets that can be placed on blogs, MySpace pages, or anywhere you see fit really, instantly adding music from EMI’s back catalogue.
7digital is behind the new site, which EMI says “is all about bringing you closer to the music and the music makers… we see it as more of a journey than a destination, so we will be continually updating the site with improved functionality and new features. Please bear with us, we are in beta, and don’t forget to give us your feedback.”
You heard ‘em, get yourself over to EMI.com now… or maybe you’d prefer to stick with Last.fm.
Out now | £free | EMI (via Distorted Loop)
It is good that the majors are now finding their feet digitally, the only worry is that many consumers don’t necessarily know which label their favourite artists are on, which is why all-round music stores like We7, where you can listen to the music from lots of different labels before you buy, make sense.
Steve Purdham
CEO – We7
http://www.we7.com