If you ask us, this makes perfect sense. The latest rumour doing the rounds of the Applesphere is that Jobs and Co are poised to remove DRM from the iTunes store. The surprise is that it could happen as early as today.
A report from French tech site ElectronLibre states that Apple will finally remove the DRM wrapper from music provided by Sony, Universal and Warner “on December 9th”.
EMI is already believed to be onboard, following its inclusion in the very first wave of DRM-free iTunes Plus songs.
It follows much muttering amongst news sites of “ongoing discussions” between Apple and record companies, as well as the brief appearance on iTunes of DRM-free tracks from labels other than EMI last month. It would also put Apple on a level footing with rival music stores, including Amazon MP3, recently launched in the UK with DRM-free albums for £3.
What’s more, ElectronLibre reckons Apple is planning a special music promotion just after Christmas, dubbed “12 Days of iTunes,” letting users download an “unlimited” number of songs, theirs to keep, between December 26th and January 6th. Sort of like a mini Comes With Music.
We’re treating it with scepticism, but on a lot of levels the promotion seems to make sense. It’d be the perfect induction to the iTunes store for everyone receiving an iPod for Christmas, as well as dampening the blow of the post-Christmas spending slump.
Keep it here for more as soon as we hear it.
TBC | £TBC | Apple (via ElectronLibre)
