We’ve already professed our love of Apple’s new MacBooks, but now Jobs and Co are on a crusade to convince eco-conscious shoppers that they’re the most eco-friendly too, with a brand new marketing campaign.
You can see the new advert below. Showing the new aluminium and glass laptop off in 360 degrees, Apple highlights its recyclablility, low toxins and thrifty power consumption.
It’s a direct rebuttal to claims in the past that Macs have neglected their green responsibilities.
For its part, Greenpeace has welcomed the changes in the new laptops, but says its desktops still need work.
What do you reckon? Are eco-credentials important when you choose a laptop? Give us a shout in the comments section.
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Out now | From £949 | Apple
