We first caught sight of Philips Lux TV at IFA in August, but now the new 42PFL9803H is finally going on sale, packing the company’s intelligent LED backlighting to give a whopping 2,000,000:1 contrast ratio.
Philips says the next-gen telly produces a picture better than a plasma screen in terms of sharpness, brightness and pure white reproduction. What’s more, with the new backlighting it can produce ultra-deep blacks too, switching off the LEDs to plunge select areas of the screen into darkness.
The company says its new gogglebox offers”all of the benefits of LCD technology but with black levels and a contrast ratio to beat the best plasma TVs.”
As well as the new LED backlighting, the TV features Philips’ Perfect Pixel HD engine for slick image processing, and the Ambilight Spectra system for eye-soothing backlighting outside the TV.
Out November | £2,299 | Philips