At the GameOn: Finance summit in Ontario, Wanda Meloni, of analysts DFC, has produced research that shows that Sony may not “break even” in the PS3′s entire lifetime.
Meloni, quoted at GamaSutra, said: “Sony has the most to lose with this current generation”. And with current costs per console manufactured, DFC believes the company will not make an overall profit on the PS3. No wonder it’s refusing to drop the price of the PS3, then.
To top that, with the Wii’s runaway success and Microsoft’s solid Xbox 360 performance as Sony’s direct rival, DFC believes that Sony’s overall share of the videogame console market will move from 67 per cent (on the PS2) to 40 to 50 per cent this time round.
DFC also had surprising words to say about the PC gaming market. While most analysts say the market is dying, DFC says it’s booming, but simply not at retail: “The PC has moved much faster to online and digital distribution methods that [other research companies] aren’t tracking.”
