Wrap yourself in tin-foil and head for the desert because media research company Integrated Media Measurement have started to embed tracking chips in mobiles that monitors everything you watch, buy and interact with.
Are we overreacting? Well this chip, firmly aimed at sales-hungry marketeers, picks up audio from ads, films, TV programmes, those TV’s in the back of cabs, some guy selling ‘Apples for a paaand!’ and records all the information taking note of the number of times you’re exposed to brands, names and products.
So when you go to buy your new Sony Ericsson handset the chip will track your entire decision-making process… right from watching trailers to Quantum of Solace… Oh OK, that’s a bad example, but even pub chats about your mates new phone will be recorded so every time you say iPhone, Motorola or Alcatel (please don’t) big business will be licking their lips.
Only crazy volunteers are trialling the tech at present, but once, let’s say Coke or Apple get a sniff they’ll be gagging for more.
Out TBC | £TBC | IMMI (via Engadgetmobile)
