Wondering why the Apple TV hasn’t been upgraded lately? The latest explanation is the Mac-maker’s working on its own TV, complete with the guts of its media streaming box shoehorned inside.
According to a chat between Cnet’s Nate Lanxon and Valleywag’s Jason Calacanis, Apple is working on its own-brand of TVs, using technology from its LCD monitors and Apple TV.
Calacanis told Cnet that he “knew first-hand that Apple was working on a networked television,” using the same 802.11n Wi-Fi that’s inside the Apple TV to serve up content from PCs and Macs around the house, as well as downloads direct from the iTunes Store.
As Lanxon puts it: “Apple has really gone to town with the iTunes Store… Why would it sit back while movie fans go out and buy some generic HDTV to connect up to their PC to watch this content?”
We’re inclined to agree. Apple has always prided itself on making the hardware as well as the software which makes its ecosystem so unique.
But can it really take on the might of Sony Bravia, Sharp Aquos, Pioneer Kuro and Panasonic Viera? It seems only a year or so ago we were asking a similar question, about Apple’s ability to challenge Sony Ericsson and Nokia. Just look how that turned out…
TBC | £TBC | Apple (via Cnet)