Categories: Gaming News   

sony_ps3.jpgDespite one analyst calling for an immediate PlayStation price cut, Sony is refusing to lower its price of the PS3 any further this year.

Even though Microsoft’s Xbox 360 is enjoying a surge in sales following price cuts last month and fears of global economic meltdown are already tightening purse strings ahead of this festive season, Sony is pinning its hopes on the strength of its software line-up  to see it through.

“We aren’t making any price moves this holiday season,” SCEA’s director of corporate communications, Patrick Seybold, stated today. “We have the best line up of any PlayStation generation going into this holiday and consumers will be very receptive to it,” he added

With a bewildering array of exclusive titles on the immediate horizon, including LittleBigPlanet, Resistance 2, SOCOM, MotorStorm: Pacific Rift and the long-awaited public beta of PlayStation Home, Sony should have every reason to be confident.

Unfortunately there’s this pesky thing called competition. The Wii continues to sell like, well, the Wii. And Xbox 360’s own exclusives line-up is nothing to be sniffed at either. Gears of War 2 and Fable 2 have been enormously hyped ahead of their showdown with Sony’s rival titles. And with Sainsbury’s flogging the Xbox 360 Arcade for a measly £99, perhaps customers will be happier to save a couple of hundred quid than stick religiously to the PlayStation brand image.

Last year though, Sony made similar assertions right up until the cut price 40GB PS3 was announced at TGS. This year, TGS is pretty much upon us and it could still do something similar. If not, we have to assume that there’s a good reason for it (as opposed to corporate arrogance), but the end result is almost guaranteed to be a fresh beating in the Xmas charts.

Out now| £299| PlayStation 3 (via CVG)

3 Responses to “Sony: We won’t drop PS3 price this Xmas”

  1. [...] what you’ll need: one copy of Resistance: Retribution, one copy of Resistance 2 for PS3, one PS3, a USB cable and A/V output cable. We assume that means it’ll only work with the PSP Slim and [...]

  2. [...] that Sony has made it clear it won’t be pandering to pesky economic turbulence and dropping the price of its console ahead of Xmas, it hopes are pinned on its major exclusives to see it through the [...]

  3. [...] NPD data has shown that Sony sold 190,000 PS3s in the US in October, with Microsoft Xbox 360s selling nearly double that at 371,000. Nintendo, of course, still holds top spot, with the Wii selling more than four times the number of PS3s – 803,000. Perhaps it’s time for Sony to rethink that no price cut policy? [...]

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