After eight years of providing an all-you-can-eat music download service, music store Wippit has shut up shop.
Revealed by Distorted Loop, it’s a sad development for online music, since Wippit was a genuinely innovative site and had been in operation since before the birth of the iPod.
Its unlimited download service was built on a legal peer-to-peer system, and has even worked with EasyJet and Tesco to build big-name music services.
As Distorted Loop explains, it was the first online music store to secure rights to The Beatles material, achieving the “Holy Grail” by offering exclusive access to rare archive footage from ITN. It was also the first download store to offer movie downloads.
But it’s a fierce marketplace, not a lack of innovation, that has cost Wippit dearly. A spokesperson for the company told Distorted Loop: “Wippit has closed. After eight years of pushing the digital boundaries, Wippit can no longer compete in the current market climate… Wippit finally succumbed to tough market conditions and the changing landscape in the retail market.”
Via Distorted Loop
