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8 reasons BlackBerry Thunder beats iPhoneApple had better be enjoying iPhone 3G’s current reign as king of phones, because its crown is about to be stolen by the mighty BlackBerry Thunder. iPhone 3G was good, but Thunder is better for these eight reasons…


Better for typists
Apple made every smart phone on the planet look like a wonky old typewriter when the iPhone transcended buttons and introduced its swanky multi-touch screen, but Blackberry is making the same leap and using an even more advanced interface. It’ll use both an on-screen QWERTY in landscape mode, as well as BlackBerry’s own SureType keyboard for text entry when held vertically, and that’s on top of its next-generation hepatic feedback, which will make each virtual key vibrate individually. It’s set to seriously improve text entry.

Better contract
You can’t buy an iPhone 3G in the UK without being frog marched to the O2 desk and forced to sign an 18 month contract in blood. There will be no such control over the BlackBerry Thunder, so you can make up your own mind who to sign with. What’s that RIM? Free choice? Sounds like a nice idea to us!

Better for business
We’ve all seen men in suits frantically pounding on a ‘CrackBerry’ like it’s a Gameboy. That’s because it’s the perfect business tool, and Apple’s hasty addition of Powerpoint compatibility and Exchange support to iPhone 3G doesn’t put it in the same league as the BlackBerry Thunder and its default work tools.

After all, if a company’s already invested thousands in a BlackBerry-friendly infrastructure, and the Thunder offers all that and more, where’s the incentive to change?

Better memory
iPhone 3G comes in 8GB and 16GB versions. That’s fine if you’ve got a medium-sized music library, and don’t fancy lugging round too many films. However, despite keeping quiet over the Thunder’s internal flash capacity, RIM has let slip that the Thunder will pack a MicroSD slot. That’ll make it conveniently expandable, and it dead easy to swap memory and share data. Yeah, that’s something else the iPhone can’t do, thanks to its crippled headset-only Bluetooth.

Better screen
Yeah, we’ve harped on about this before, but the fact is the BlackBerry Thunder will arrive with a screen far superior to the iPhone 3G. It’ll be higher resolution than any ‘Berry before it too, at 360×480 pixels.

Better compatibility
Apple fanboys will tell you how smoothly an iPhone syncs with a Mac. Obviously, it’s compatible with Windows as well, but it’s not the same experience. Thankfully, the BlackBerry Thunder is designed from the ground up to communicate with a Windows PC and that’s what the majority of the world still uses.

Even better, it’ll follow other ‘Berries in packing proper Bluetooth and USB compatibility. That means wireless printing, file sharing and charging from any number of 3rd party accessories (not just manufacturer-approved ones).

It’ll works with iTunes (and Windows Media Player)
Unlike the iPhone, the BlackBerry Thunder won’t be limited to working with iTunes (which it’ll manage just fine, thanks to its BlackBerry Media Sync software). It’ll also play nice with Windows Media Player, or just chew up files you load onto its memory. It’s not fussy, it’s just very clever!

It has Visual Voicemail (on any network)
The Thunder’s got an ace up its sleeve in the shape of Visual Voicemail. It’ll be one of the first non-Apple handsets to feature visual voicemail, letting you tap into messages directly, rather than listening through them all. Apple’s lost the rights to use it exclusively, and that means it’s fair game for the Thunder. What’s more, you won’t have to join O2′s network to use it.

  • Gridlock

    “There will be no such control over the BlackBerry Thunder, so you can make up your own mind who to sign with. What’s that RIM? Free choice? Sounds like a nice idea to us!”

    Wrong, wrong, wrong. I’ll bet you a tenner that by Christmas the iPhone is on more than one network and the Thunder is on only one – money where your mouth is? :D

  • James Holland

    No way – RIM would be insane to stick the Thunder on just one network. Business customers still make up a huge proportion of their income, and they all use different networks.

  • mediamonkey

    WRONG! You’re also normally a bit faster off the mark than this but iPhone will be available in the UK from other suppliers before Christmas.

    This post is showing clear lack of knowledge on use of Rim’s products business wise. The iPhone app store has utterly blown away all expectation, The amount of publicity that Guiness got through iPint alone makes it worth having an internal iPhone app development team. You don’t see that with blackberry. RIM stated that they would never have touch screen, how times have changed. It’s sad that RIM played the spoilt child for so long, but any competition is good. Itunes integration with the iphone, as well as free interent access with the cloud and openzone is a total win-win in the UK for the iPhone and developers. Make no mistake – blackberry’s media sync sucks.

    Blackberry will continue to be used for what it’s good at – Exchange email! But Once the thunder is out, businesses, previously hostile to touch are going to start taking another look at the viability of using iPhones.

  • James Holland

    Mediamonkey: Do you know the terms of O2′s exclusivity deal? Mind sharing it with us?! RIM’s got the business market lined up to accept their handsets, since they’ve already invested in servers, training for support staff and all the other gubbins that go towards buying hundreds (or thousands) of handsets at once. Yep, the iPhone’s proving a good threat, and its presence has obviously forced RIM to react with the Thunder, but when buying phones for a workforce it’ll be compatibility, security, cost and ease of transition that’re foremost in corporate minds, not how easy it is to install iPint and pretend you’re drinking a cool refreshing beer from your phone. Sorry!

  • mediamonkey

    Ok, so how differnet is the Thunder to use compared to standard issue Blackberry bold? it looks like it’s come from another planet! Some of our Blackberry users have spent painful months getting their heads around around the simple task of email, and would probably rather die than swap to anything without a nipple on it. This could take business users out of their normal comfort zone.

    Long term, a user accustomed to using blackberry thunder, and touch screen interface is also going to be far more likely to switch to using an Android equipped device, or iPhone, or Nokia touch a few generations down the road.

    We’re at really interesting time in the cellphone market, everything’s converging. James, could you do a review of the Thunder OS please?

  • infoman

    the storm is exclusive to vodafone for 1 month ….also my iphone is the best ..i use itunes more than any other ,the iphone was made for music ,internet and email.

    the thunder is just a blackberry and is going to be in the shadow of the iphone .

    how comes apple made the nearly perfect phone in less than 2 years ,but nokia,sony and rim has taken over 10 years and still cant get it right..

    also if there are problems like the bold then is it worth waiting for ,does it come with 2 yesrs manufactors warranty like the iphone,i guess not,will it as high profile as apple nope ..
    and being put on O2 is not a bad thing as they have over 19 million customers and won over 32 awards this year alone

  • bubbins

    being put on o2 is a bad thing if you don’t have signal where you live. o2 suck for signal range when compared with Vodafone.

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