Celebrity endorsements rarely mean much in the world of technology, but in Dr Dre’s case his name’s worth paying attention to.

The world-renowned rapper and producer has put his name to these headphones from Monster. They pack tons of power, and have been tuned by the urban maestro himself.

Like your music Bass-heavy? then you’re in luck. Dre has delivered the goods. “Artists and producers work hard in the studio perfecting their sound, but people can’t really hear it with normal headphones,” he explained.

“Most headphones can’t handle the bass, the detail, the dynamics. Bottom line: the music doesn’t move you. With Beats, people are going to hear what the artists hear and listen to the music the way they should – the way I do.”

We’re still waiting for an official launch date, but hear they’ve passed the “cooleness test” and will soon be heading to an Apple Store near you.

Another added extra is the inclusion of a Monster iSoniTalk™ headphone cable in the package. It’ll let you use the Beats with supported mobile phones, even the iPhone 3G, thanks to its integrated microphone and answer button.

TBC | £279.95 | Monster