Since Virgin Media shoveled the iPlayer onto TV screens earlier this year, viewer interest in the Beeb’s on-demand shows has soared. Over 10.5 million views have been clocked up in less than two months. That’s a lot of repeats!
Virgin Media says the iPlayer has been a huge success, highlighting the benefits of its fibre optic cable platform and delivering full-screen programmes to 3.5 million homes across the UK.
“Our customers are using BBC iPlayer on Virgin Media to watch the BBC programmes they want, when they want - from the most loved prime-time TV shows to children’s series like In the Night Garden”, explained Malcolm Wall, Virgin Media’s CEO of content.
“Bringing BBC iPlayer to its first TV platform underlines Virgin Media’s commitment to pioneering on demand television in the UK and we’re delighted by the fantastic customer response and the continued success of our on demand offering.”
Elsewhere, web users can now tap into the iPlayer using a refined interface. The new web-based portal remembers what you’ve watched, and even suggests shows you’ll like.
Out now | £free | BBC, Virgin Media (via Pocket-Lint)
