Now Blu-Ray’s firmly in the driving seat for HD discs, Sony’s pulling no punches and piling next-gen features into its players. The new BDP-S350 is the first deck from Sony to support full BD-Live features. That means Blu-Ray discs are about to go interactive like never before.

As well as communicating with the web to bring you brand new trailers, added extras and updated fact-sheets, BD-Live can connect to other players watching the same film.

That means you could fire up a virtual chat room, compete in trivia quizzes, or just become annoyed as a pop-up message ruins the atmosphere of your favourite scary film. Again.

It’s all part of Blu-Ray Profile 2.0. Officially, Profile 2.0 is the final standard for Sony’s disc format, and on top of all the interactive gubbins, you’ll get 1080p pictures, 7.1-channel Dolby TrueHD and DTS HD Master Audio lossless surround sound, tasty upscaling of old DVDs and Bonus View features. That’s picture-in-picture, incase you didn’t know.

Out now | £200 ($400) | Sony (via T3)